Tag Archives: optical illusions

Company Uses Optical Illusion Floor Tiles to Prevent People Running Through Its Hallway

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Company Uses Optical Illusion Floor Tiles to Prevent People Running Through Its Hallway

Casa Ceramica, a floor tile company from the UK, recently went viral on Twitter after creating an impressive optical illusion out of 400 floor tiles to discourage people from running through its hallway.

It’s not clear why anyone would be running through the hallway of a floor tile showroom, but they’re sure to think twice about doing it after taking a look at the floor ahead of them. Even though its designers assure us that it is perfectly flat, seen from a certain perspective, it looks like there is a big hole in the middle of it. Interestingly enough, seen from the opposite end, the hole actually looks like a bulge rising up from the floor. Both illusions are sure to prevent visitors from navigating the path at too fast a pace.

The mind-boggling floor first went viral after a photo of it was posted on Reddit, by user 9999monkeys, and from there it went on to catch a lot of attention on Twitter. Duncan Cook, the owner of Manchester-based Casa Ceramica, ceased the opportunity to advertise his company and posted several more photos from different angles, as well as short clips of himself navigating the seemingly precarious hallway.

Apart from discouraging visitors from running through their hallway, Casa Ceramica told INSIDER that “the inspiration was to create an entrance themed on illusions and exceed expectations of how tiles can be used”.

“It gets some funny looks. However, the effect is greatly enhanced through a camera,” Casa Ceramica sales administrator Harry Molyneaux told TODAY. “The floor is completely flat and safe to walk over.”

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Woman Gives Up Teaching To Create Optical Illusions With Makeup, And It’s Messing With Our Minds

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Woman Gives Up Teaching To Create Optical Illusions With Makeup, And It’s Messing With Our Minds

Makeup is usually used for slightly adjusting the everyday look but some actually realize its true potential. Mimi Choi from Vancouver, Canada is one of them. She is a 31-year-old makeup artist who creates intense hyperreal optical illusions, and her amazing work has earned Mimi 274,000 followers on Instagram.

Before discovering makeup art, Mimi trained as a teacher and worked in a pre-school for three years. “I felt like my creativity was suppressed. I enjoyed teaching but I wasn’t completely happy,” she said. “I needed a new challenge.” After leaving the classroom, she started experimenting with her makeup brushes at home.

“I’ve always been arty and had done bridal makeup before, which people really liked. I’d not done anything as crazy as the work I do now, though.” Enrolling at a local beauty college really helped Mimi to take her skills to new heights. But things really took off when Halloween was just around the corner. “I wanted to do something different for October 31, so I had a look on Instagram and found a photo of a woman, who looked like her face had cracked.”

“I’d never tried any kind of crazy make-up on myself, but I just got out my black and white eyeliner and gave it a go.” And the rest is history.

Choi creates her mind-blowing work through masterfully understanding perspective, creating three dimensionality on a flat surface. She manipulates makeup like an artist uses his paint and places shadows onto her body to make her skin either pop out or recede back into the body.

More info: Instagram (h/t: mmm)

New Large-scale Geometric Illusions in Paris by Felice Varini

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New Large-scale Geometric Illusions in Paris by Felice Varini 

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Photo © André Morin

Swiss artist Felice Varini (previously) recently opened a new solo exhibition titled “La Villette En Suites” featuring a number of anamorphic projections designed to be viewed from a single location creating an uncanny optical illusion. Varini is fascinated by architecture as backdrop for his artwork and seeks unusual spaces with varying planes of depth for his installations which can grow to be quite dramatic.

The new geometric pieces (which are technically paintings) are installed in both interior and exterior spaces around the Grande halle de la Villette within Parc de la Villette through September 13, 2015. You can see more views of the exhibition on StreetArtNews, and follow Varini directly on Facebook.

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Photo © André Morin

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Photo © André Morin

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Photo © André Morin

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Photo © André Morin

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Photo © André Morin

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Photo © André Morin

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Photo © André Morin

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Photo © André Morin

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